We are fishermen first.

We have a passion for teaching - whether through our guide services or in store, we want to be a part of you next adventure.

We believe in what we sell. Good equipment should last you. It doesn't matter if you're a beginner or a world traveler, we are here to help you find the right tool for the job at your budget. 

Brands We Carry

Our Shop

426 W. Front St
Traverse City, MI

Mon - Sat 9am - 6pm
Sunday 11am - 4pm

Located in beautiful Downtown Traverse City, we can see the bay from our shop and walk to the Boardman River. There’s plenty of room in our free parking lot right on Front Street so be sure to stop in when you’re in town.

Find Us

Hang Out With Us

Swap stories, stock up on tying materials, cast a rod outside, share a beer, grab a sandwich next door and scratch the shop dog. We are always happy to have you at The Northern Angler.

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